Web3 creators should heed the words of Benjamin Franklin, “An investment in knowledge pays the best interest,” since a lack of knowledge remains the greatest hindrance to Web3 adoption.
While Web3 and blockchain are great technologies with lots of potential, investors, startups and newbies are forced to sift through rough quarries filled with technical jargon that only people with a Web3 background can understand. And the consequence is that instead of empowering the masses to make informed decisions and enhance adoption into the digital-asset space, most need help understanding what Web3 is all about.
In the latest episode in our series of video interviews on Web3 education, Cory Hymel, the VP of Product at Gigster, talked to Desmond Efe-khaese, Brand and Media Manager at Coinscreed, to identify the most significant gaps in Web3 education. Here are some of the biggest problems in the Web3 education space which they identified.
The potential for Web3, also known as the next evolution of the internet, is massive. Still, for most users, the concept could be more precise and manageable as experts with personal biases fill the space with primarily complex technical terms. While most companies spreading the hype are advertising themselves as Web3 companies, most potential users reading their blog posts or watching their ads need clarification on where they started. That’s because promoters fail to break down their offerings into what the potential users will get out of their Web3 experience. It’s high time Web3 promoters toned down their messaging so they can address the properties of their businesses and the services they provide.
As tech leaders burn the midnight oil conceptualizing, designing, and developing Web3 and all its associated apps, it is evident that diversity, inclusion, and community issues need to be included. The focus has been on the blockchain, digital wallets, ownership, metaverse, and decentralization, but the space has yet to be largely inaccessible to different communities.
Creating communities like Unstoppable Women of Web3 or World of Women is the clearest indicator that the messaging leaves out some groups that are now working hard to feel in the space. The failure to deliberately address other groups is seen in Web3 websites, which display prejudices and unconscious biases, making them unattractive to diverse communities.
The media is awash with high-profile incidents in Web3 communities that make users question the role of anonymity within blockchain communities. Users primarily operate behind pseudonyms that separate their everyday lives from their online personas, which makes anonymity a double-edged sword, especially with the prospect of some bad characters performing illegal activities, knowing third parties can’t track them. Developers are yet to show the difference between anonymity and privacy in the Web3 space.
Web3 has been sold to the world as the future of the internet, and already leading companies like Disney, Nike, and Sony are registering patents in the Web3 space. However, promoters will have to work harder if Web3 is going to achieve its adoption tipping point by ensuring that its content, branding, and marketing campaigns are designed to communicate value and create awareness about the space in simple and inclusive language. Listen to Desmond address the gap in Web3 education in this video for more information.