An App for Laundry Delivery





JavaScript, Node, Angular, Braintree


In today’s on-demand economy, dry cleaning laundry shops are slower to modernize and adapt. Where other industries are gaining customers with new technology, small cleaners struggle to move forward. Many find it difficult and costly to acquire the technology necessary to expand their business in order to remain competitive with new players like Washio and Flycleaners coming to market.

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Daniel Tobon and Geoffroy Lesage wanted to help small laundry shops enter the mobile economy. They saw new tech companies providing digital platforms for customers to connect with warehouse dry cleaning, which upended long-standing, local, Mom and Pop laundry shops.

Rather than force small businesses to close, they sought to improve the industry by empowering small business owners, increasing efficiency, and providing a higher service level for the customer.

Tobon and Lesage realized that small laundry businesses needed to increase customer reach beyond their geographic location to stay competitive in the modern market. Many of the shop owners could not afford to build new tech, nor did they know how to acquire it.

Tobon and Lesage knew there was an opportunity to build an app that would enable laundry businesses to reach new customers with delivery services. The app would enable the shops to stay competitive with new players, while maintaining their high level of service.

When Starchup started, they initially imagined a GrubHub-style marketplace. This would allow someone to view every dry cleaner in their city and see quality, efficiency, and availability. Yet soon they discovered cleaners were unhappy about sharing a customer discovery platform for their marketplace.

After a year of working to find their place in the market, Tobon and Lesage found Gigster on Product Hunt.

“We had a prototype out and had just launched our MVP and wanted to speed up the pace of our development. So once we saw Gigster on Product Hunt we decided to bring them in,” Tobon said.

It’s definitely a good tool whenever you need to get a project up to speed, or do something you don’t have resources for

Geoffroy Lesage, Starchup’s chief technology officer, first contacted Moiz Rizvi, a Project Manager for Gigster, about the project. Rizvi said Geoffroy was very thorough about what he wanted in the first place, and submitted detailed technical descriptions with the project.

Next, Rizvi recruited the developer and compiled tasks for deliverables. He put the actionable tasks into milestone format, to ensure time estimations lined up per week. Rizvi then managed the manual delivery through Github.

Starchup came to Gigster needing additional features for their merchant inventory web-app. The ability to buy developer hours on-demand from Gigster made it easy and useful for them.

“A lot of clients want to make sure their tasks are well modularized, so I grouped tasks together so they are each independent units of work—a full feature—that can stand on its own,” Rizvi said. This is convenient because upon completion the client has a finished project, which can be built upon or stand alone.

This way, development is on demand, but also paid per milestone. With Gigster, the client has the option to back out on the second milestone of the project, or move forward on a unit-by-unit basis.

“It’s definitely a good tool whenever you need to get a project up to speed, or do something you don’t have resources for,” Tobon said.

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